Class Time: 30 days
Next Cohort: Upon Available Funding
Annual Salary: $90,000 (average)
Day 1 | Laying The Foundation For Your 6-7 Figure Course18 Modules
1. Welcome To 30 Day Course Creator Paul Xavier
2. Intro + 3 Tips For Success Case Study: 14 Day Filmmaker Course got to a 7-Figure Run Rate in just 14 days
Creators Operating System Creators Operating System for Course Creators The Evolution of a Course Creator
3. Why people buy Do-It-Yourself (DIY) courses
4. How to create your course | 6 key differentiators
5. The math equation responsible for all profitable courses Template 7-Figure Sales Funnel
6. Overview for $35-250 Courses
7. Template 7-Figure Sales Funnel
8. Overview for $250-2,000 Courses
9. What is a Minimum Viable Product Compass (MVPC)?
10. Camera Gear Recommendations Software Stack Recommendations
11. How to setup a LLC & bank account (USA-Only)
12. Setting up a Stripe account Setting up a Paypal account Market Research | Finding Untapped Course Opportunities
Day 2 | Mindset of A 7 Figure Course Creator4 Modules
1. Anthony Gallos Story + (Case Study)
2. 14 Day Filmmaker Course hits a 7-Figure run rate in just 14 days
3. What is 80/20 & How To Leverage It
4. Mindset Of A 7 Figure Course Creator
5. Time Management: How to schedule your day, week & months
Day 3 | Identifying & Mapping Out Your Course12 Modules
1. Why we sell before we build Mapping your MVPC 5 branding tips for becoming unforgettable
2. Setting up social media accounts Buying a domain & custom email
3. Setting up G-Suite (Gmail, Google Drive, Calendar)
4. Creating a Logo Creating a video logo Kajabi:
5. Account Setup Kajabi: Setup custom URL & Support email
6. Kajabi: Setup payment capability Kajabi: Setup checkout & thank you page
Day 4 | Setting Up Your Pre-Sale Course Sales Funnel6 Modules
1. How to write irresistible sales copy
2. 10 tips for creating sales pages Sales Funnel Setup: $35-250 Sales Funnel Setup: $250-2,000 $250-2,000
3. Sales Funnel: Pre-Launch Email Automation Campaign Creating graphics for your landing page
Day 5 | Writing Your Value Video3 Modules
1. Value Video vs Webinar vs Ads
2. 3 Tips For Writing Value Videos To Sell Online Courses
3. Full 1 Day Scriptwriting Program
Day 6 | How To Write Insanely Profitable Ads5 Modules
1. Facebook & Instagram Video Ad Tips
2. Our YouTube Video Ad Tips 10
3. Unique & Proven Attention Getters Database Of High-Converting Video Ads (Creative Motivation) Watch Paul & Anthony write an ad | Behind The Scenes
Day 7 | Shooting Your Value Video + Ads3 Modules
1. Tips for shooting Value Videos Tips for shooting ads
2. How to screen record your computer or Iphone (Screenflow + OBS)
Day 8 | Editing Your Value Video6 Modules
1. New to video editing?
2. Which software should you use?
3. Editing a Value Video from start to finish |
4. Behind The Scenes Editing a Ad from start to finish |
5. Behind The Scenes DaVinci Resolve professional editing workflow Adobe Premiere Pro professional editing workflow
6. Final Cut Pro professional editing workflow
Day 9 | Organic Pre-Launch3 Modules
1. How to run an organic social media pre-launch
2. How create a Pre-Launch email campaign
3. How to find, setup and run Joint Ventures (JV’s)
Day 10 | Quick-Start Facebook & Instagram Ad Campaign18 Modules
1. How Facebook & Instagram advertising works
2. Why FB & IG advertising
3. FB & IG advertising rules (MUST WATCH) FB Ad Auction EXPLAINED FB Pixel EXPLAINED WORST FB & IG advertising mistake
4. Paid Advertising Credit Card Hack |
5. Arbitrage In Advertising Universal Facebook Business Manager & Account Setup Tutorials
6. What is a Campaign vs Ad Set vs Ad Ad Account Reporting Columns Ad Account Keyboard Shortcuts Partner Integrations Kajabi Facebook bidding EXPLAINED
7. What's the difference between TOFU vs MOFU vs BOFU Facebook Audience Targeting Mastery Facebook Ad Creative Mastery
8. Setting up the $35-250 FB / IG campaign (Start to finish) Setting up the $250-2000 FB / IG campaign (Start to finish)
Day 11 | Analyzing Facebook Ad Campaigns3 Modules
1. $35-250 FB/IG Campaign Analysis
2. $250-2,000 FB/IG Campaign Analysis
3. When to turn off an ad set
Day 12 | Quick-Start YouTube Ad Campaign7 Modules
1. How YouTube Advertising works
2. What Audiences targeting is
3. What Keyword targeting is
4. What Placement targeting is Universal Google/YouTube Ad Account Setup
5. Setting up the $35-250 YouTube campaign (Start to finish)
6. Setting up the $250-2000 YouTube campaign (Start to finish)
Day 13 | Analyzing YouTube ad campaigns3 Modules
1. $35-250 YouTube Campaign analysis
2. $250-2,000 YouTube Campaign Analysis
3. When to turn off a campaign
Day 14 | Course scriptwriting system6 Modules
1. Creating a Trello Account
2. Connecting google docs to trello
3. The two types of scripting we do
4. How we script tutorials BTS: Scripting a tutorial video Action Items:
Day 15 | Shooting your course tutorials4 Modules
1. How to shoot “at your computer tutorials"
2. How to shoot “performance-based” tutorials
3. How to shoot “cooking tutorials" Action Items
Day 16 | Editing your course content6 Modules
1. How to systematize your course editing
2. How to create & use motion graphic templates [premiere pro]
3. Using transform presets [premiere pro] Motion Array
4. How to outsource editing to 14 Day Filmmakers
5. Action Items:
Day 17 |Essential Families course creation and management3 Modules
1. How to customize your course branding
2. How to upload content to Kajabi
3. How to add downloadable content to your course
Day 18 | Creating & managing your student community5 Modules
1. The purposes of a student community Public vs. Private communities
2. How to create your group
3. What are “Two-Steps?”
4. Action Items:
Day 19 | Pivoting to an evergreen course1 Module
How to transition from PRE-SALE campaign to official launch
Day 20 | Ultimate guide to sales pages & copywriting for online courses2 Modules
1. How we design our sales pages
2. How to write copy for your sales pages
Day 21 | Ultimate Email Automation Guide6 Modules
1. Intro to Email Marketing
2. Best Email Marketing Software
3. COSTLY Email Marketing Mistakes
4. 2 Pro-Tips For Email Marketing 10 AWESOME Email Topics
5. Designing HIGH-CONVERTING Email Automations
Day 22 | Review Day0 Modules
Day 23 | Feedback / Request Day0 Modules
Day 24 | How to start & grow a YouTube channel3 Modules
1. How to create engaging YouTube content
2. Tracking sales from organic
3. YouTube Hyper-organic
4. YouTube growth
Day 25 | How to build the best courses & create raving fans3 Modules
1. The never ending feedback loop
2. How to run contests
3. The importance of giveaways
Day 26 | Upsell Sequences5 Modules
1. Upsell Theory
2. How to come up with your own upsell
3. Creating an Upsell Sequence
4. Optimizing your upsell sequences
5. ACTION ITEMS
Day 27 | Strategic Partnerships & Affiliate Revenue5 Modules
1. What is a strategic partnership?
2. How to prospect for strategic partnerships
3. How to position strategic partnerships
4. How to use kit.co
5. How to optimize your kit.co performance
Day 28 | Hiring on a team3 Modules
1. Why you should hire team members
2. What to look for in team members
3. How to structure payments to team members
Day 29 | Systematizing your course business3 Modules
1. What is the goal of systematization?
2. Identifying high value and low value activities
3. Our process of systematization
Day 30 | Using Your Course Profits to Build Wealth5 Modules
Included Essential Families Virtual Wrap Around Services
1. Digital Navigator- The Essential Families Digital Navigator program is designed to address and support the needs of “covered populations” such as veterans, people who live in rural areas, people with disabilities, people with low literacy, English learners, and racial and ethnic minorities.
Our Digital Navigators ensure that all people and communities have the skills, technology, and capacity needed to reap the full benefits of our digital economy, to improve their lives.
The end goal of our Digital Navigator program is to remedy inequities and barriers to inclusion.
Initially, the Digital Navigator assist client in person, with selecting the best Internet Service Provider (ISP) for their household, and Affordable Connectivity (ACP) enrollment assistance.
The Essential Families Digital Navigator follow up twice a month for 3 months using NoW video streaming, and other Digital Navigator Portal communication tools.
Digital Navigator will manage up to 20 families. 2 Hours per month, for 3 months.
2. ACP Internet Access Assistance- Digital Navigators assist our clients with Affordable Connectivity Plan registration, and assist with selecting best Internet Service Provider, for the individual or family.
3. New Computer- We provide new computers to ensure everyone has an equal opportunity to reach their full potential through digital technology.
4. Computer Literacy, Cybersecurity, and Internet Training- Basic computer knowledge about how computers work and how to use them. Include typing, learning keyboard commands, powering a computer on and off, knowing how to connect and disconnect the Internet to a computer.
5. EveryThing- Providing local essential resources for Families, through multiple languages, using Google model.
6. NoW Video Conference- Easy Video Conference Anywhere you can Trust.
7. Real Time Data Reporting- Provided via measured Key Performance Indicators (KPI), enabling positive impact and program sustainability.
